On March 30th, rapper Jay Z, along side his wife Beyonce, and other music powerhouses, announced their new subscription based music streaming website, called “Tidal.”

Tidal will be available to users for $9.99 a month, and a more premium version (Tidal HiFi) will be available for $19.99 a month. Unlike Spotify, Tidal will feature no ads and have music videos available as well. In addition, streaming music from Tidal will be much, much higher quality than the streaming quality of it’s competitors.

Back in January, Jay Z bought Swedish company “Aspiro” for 56 million dollars, the company that would later go on to create Tidal.

The list of artists who are signing on as well include Rihanna, Kanye West, Madonna and Chris Martin. Most of these artists also own the company as well. It’s the first artist owned streaming service of it’s kind.

Since Tidal launched there has been lots of backlash. Many fans claim that Tidal is more for the benefit of the artists, not the fans. Jay Z promised his fellow musicians double the price of what other streaming sites like Pandora, Spotify and Beats Music, are already offering them.

Taylor Swift sparked controversy when she pulled all her music from Spotify. This time around, Swift will be joining Tidal and making her music once again, available to stream.

“People are not respecting the music, and [are] devaluing it and devaluing what it really means. People really feel like music is free, but will pay $6 for water,” said Jay Z in an interview with Billboard Magazine.

In contrast to Jay-Z’s beliefs the chief executive of Spotify believes that free streaming is very important.

“Our free service drives our paid service. Here’s the key fact: more than 80% of our subscribers started out as free users,” said Daniel Ek last year.

It seems like Tidal is more about artist control of music, than anything else. In the next few months to come fans and the companies will really see what type of service comes out on top.